For on the "Go" Families
Being the mother of a "perfect family" meant to have a well prepared meal at every meal and always have it prompt, right as your husband got home the food would be on the table. Fathers have throughout history been considered the bread winners, master of the house, and of course the money makers. Mothers have been deemed the "soccer mom", they must cook, clean, and take care of the children. Mothers and fathers got busier and this caused for a more convenient option to be demanded. In the 1950's Swanson created a meal called the TV dinner.
The ad to the right depicts how this convenient dish came to power in the food marker. "I'm late-but dinner won't be!" The ad shows the woman pulling out frozen dinners from her shopping bag. She then looks down at her watch thinking "Oh darn! I won't have dinner done in time....but wait, I bought TV dinners!" Because the woman bought the TV dinners she is smiling, knowing dinner will be done on time. The ad illustrates the gender specific role of the woman being the care taker of her family.
With the rise in convenience being drastically desired from the public, the need to save the food for a decent amount of time had begun. Freezers became a must-have during this time; but the average freezer was small and was only good at keeping ice and a small amount of frozen food. To show the wealth of a person, the would own a large freezer. Frozen foods, mainly the TV dinner, made luxuries readily available. You might be asking what do freezers have to do with TV dinner besides keeping them cold? Well freezers helped make TV dinners an ultimate commodity for the on-goer.
Time may become more fast paced in the modern world, but the advertisement stays true, gender specifically speaking. Today the woman of the household may be running late, and thanks to Swanson, she will continuously have dinner ready on time and on the table waiting for her family.
The ad to the right depicts how this convenient dish came to power in the food marker. "I'm late-but dinner won't be!" The ad shows the woman pulling out frozen dinners from her shopping bag. She then looks down at her watch thinking "Oh darn! I won't have dinner done in time....but wait, I bought TV dinners!" Because the woman bought the TV dinners she is smiling, knowing dinner will be done on time. The ad illustrates the gender specific role of the woman being the care taker of her family.
With the rise in convenience being drastically desired from the public, the need to save the food for a decent amount of time had begun. Freezers became a must-have during this time; but the average freezer was small and was only good at keeping ice and a small amount of frozen food. To show the wealth of a person, the would own a large freezer. Frozen foods, mainly the TV dinner, made luxuries readily available. You might be asking what do freezers have to do with TV dinner besides keeping them cold? Well freezers helped make TV dinners an ultimate commodity for the on-goer.
Time may become more fast paced in the modern world, but the advertisement stays true, gender specifically speaking. Today the woman of the household may be running late, and thanks to Swanson, she will continuously have dinner ready on time and on the table waiting for her family.